I have wanted to try out the infamous Juvia’s Place cosmetics ever since I saw those bold jewel toned eyeshadows hit the scene. However, I discovered them during a period of No-Buy, so I held off. I even saw a pretty strong review on the company by Beauty Tuber Tifjef069 so I put it out of my mind for over a year. During this past Valentine’s Day season, Juvia’s Place debuted an awesome 30% OFF sale that I couldn’t ignore; especially since I had an additional coupon code from @MakeupForWOC on Twitter. So, I just decided to go for it and order a few palettes to see for myself! Keep reading to find out my first impressions of this brand.

Let’s first briefly recap on the influence from Tiff’s video. Her initial video debuted over a year ago and basically went over her opinions on the brand, how they started, and their unflattering rise to fame by only selecting Caucasian influencers to market their brand. If you haven’t noticed, Juvia’s Place is a cosmetic brand that is owned by a Black business woman who’s initiative was to create something unique just for Women of Color. Fast forward to this past month, Tiff released an update on this brand by voicing her opinions after giving it a second try (three years later). I had already placed my order prior to seeing this video, but I felt I was on the same page as her. I can’t ever take anyone’s word for it, truly, without trying it for myself so I was excited to see what the cosmetics were all about and if they lived up to the hype for me.

Shipping & Packaging

One thing that was true about what has been said about Juvia’s Place, is the fact that their shipping times are unbelievably slow and just ridiculous. I ordered my palette’s during the week of Valentine’s Day (February 13) and didn’t receive them until the last week of February! Turns out, the company using Smart Fedex, which basically only delivers your package to the USPS and THEN it is delivered to you. It’s stupid and I dislike it. Another company that also conducts their shipping like this, is Wet n Wild. A lot of buyers have opted get their Juvia’s Place items from Ulta Beauty because of this reason.

As for packaging, it really is the most secure I have ever seen in shipping cosmetics. Not only is the box filled with peanuts and bubble wrap, but each palette’s box is designed wider than the palette, because it is also wrapped in bubble paper inside of the box. It’s genius and I appreciate the extra precaution. It goes without saying, the artwork and bold colors of the palettes is really nice, too! They are compact, despite the large size eyeshadow pans. If you were betting on a mirror being included, sorry..there are none.

The Product

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Since this is only my first impression and I have only used each palette once, I won’t judge it too harshly. However, I will say that so far, I am not as impressed as I hoped to be. I have been using a lot more matte shadows in my looks as of late and Juvia’s Place matte shadows are definitely lacking. The pigmentation is patchy and uneven, but is easily blendable and buildable. The shadows in-pan are dry and I find myself rubbing my brush more than usual to pick up product. As for their metallics, they are more creamy and buttery. They are slightly crumbling when applying too much, but pigmentation is bold, bright, and beautiful! I will be doing my official reviews on each palette individually, once I’ve spent more time with them. More to come soon!

Swatches